Deliverables
Logo Redesign
Brand Identity
Goals
The goal for this project was to create a foundation in which the three sub-brands could co-exist under the umbrella of Pepi’s Universe. This consists of three separate social media outlets and YouTube channels based around different content categories. The challenge was to provide each with their own distinct look while being unified under the same general branding/format. This was accomplished through a base avatar being styled in three different ways with unique colour schemes.
Rebranding Project
Original Logo
Design Process
The Techsuit
The Tech Channel. From everyday tech videos to product overviews and reviews, Pepi gears up in his techsuit to provide quality content of the most recent products in the industry.
The Wetsuit
The Lifestyle Channel. Join as Pepi puts on his wetsuit and enjoys life. This brand shares lifestyle content, and features the different journeys of the creator.
The Spacesuit
The Entertainment Channel. Pepi throws on his new suit to explore a larger space showing off his creative side. From short films to entertaining videos this channel promotes nothing but good vibes.
